Once upon a time, if someone wanted to pitch an idea they would corner the relevant person in the elevator. They would deliver a two-minute speech, as long as it would take from the bottom floor up. Today, we are no longer pitching ideas in an elevator, but the concept is much the same. Chris Westfall outlines his tips and tricks to delivering the perfect two-minute speech.
This book was informative and interactive. At the end of each section, there was a section for you to work on your own elevator pitch with each step. The fact that Westfall is highly experienced and successful in this area provides confidence in the information given. The New Elevator Pitch was easy to read and follow and quite relevant to the way society has evolved to a social media platform.
There is nothing wrong with the book, it just doesn’t wow you enough to warrant anymore than 4 stars.
My recommendation: Great book to help you develop a quick pitch.